Cultural Advertisements

Jadwiga Sawicka

  • type of object: print
  • date: 2005
  • material/technique: ads in the Poznań supplement to Gazeta Wyborcza, offset
  • inventory No.: G-2399
  • image licensed under: CC BY-SA

Sawicka’s work took the form of ‘advertisements’ published in the Co Jest Grane cultural supplement of the Poznań edition of Gazeta Wyborcza (19–24 March 2005). It was created for the exhibition Time of Culture in the Arsenal Municipal Gallery in Poznań (2005). The advertisements, which combine text and photographs, do not promote a specific cultural event, but generally encourage potential consumers to engage with contemporary art. They are in tune with the artist’s interest in language and the use of newspaper and advertising headlines to concisely convey complex messages. As the slogans in Sawicka’s advertisements suggest, ‘good, beautiful and understandable’ contemporary art is best found in good galleries.

Other works by artist in the Zachęta collection

  • Zdjęcie pracy Untitled
    UntitledJadwiga Sawicka1999
  • Zdjęcie pracy Sławomir's knees, from series Eight
    Sławomir's knees, from series EightJadwiga Sawicka2000
  • Zdjęcie pracy Dress
    DressJadwiga Sawicka2002
  • Zdjęcie pracy Untitled
    UntitledJadwiga Sawicka1999
  • Zdjęcie pracy Untitled
    UntitledJadwiga Sawicka1999
  • Zdjęcie pracy Untitled
    UntitledJadwiga Sawicka1999
  • Zdjęcie pracy Coat
    CoatJadwiga Sawicka2002
  • Zdjęcie pracy Dress
    DressJadwiga Sawicka2002

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